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In the throwaway graveyard where once trendy TVs, smartphones, and laptops go to become junk, Privahini Bradoo (MBA ’08) sees a beautiful, and prize-winning, opportunity.
Representing the HBS Association of Northern California, BioMine, cofounder and CEO Bradoo’s company, received the 2011 Alumni New Venture Contest’s $25,000 first prize for its plan to mine the 40 million tons of “e-waste” generated globally every year.
It’s a market that is potentially worth $70 billion annually.
Privahini bradoo biography of abraham
“A single ton of circuit boards contains the same amount of metal — copper, gold, and other elements — as ninety tons of commercial-grade ore,” explained Bradoo. “Using existing scaled-up mining industry technologies, our goal is to partner with recyclers, waste collectors, industry, and consumers to access core components.
Take circuit boards, for example. The process would begin with grinding up the circuit boards and would end